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Fashion & Augmented Reality

Updated: Jul 31, 2023

Endless Styling Possibilities

AR try-on opens up a world of endless styling possibilities. With just a few taps on a smartphone or tablet, customers can experiment with different outfits, mix and match various clothing items, and preview how they would look together. This interactive process allows for more creativity and exploration, enabling users to step outside their comfort zones and discover new styles that suit their preferences.

Convenience and Accessibility

Unlike real-life fittings that require visiting physical stores, AR try-on brings the fitting room experience directly to customers' fingertips. It eliminates the hassle of travel, long queues, and limited availability of sizes. Customers can try on clothes virtually anytime, anywhere, making it a convenient and accessible solution for busy individuals or those who prefer shopping from the comfort of their homes.

Accurate Sizing and Fit

One of the most significant challenges of online shopping is determining the right size and fit. AR try-on overcomes this hurdle by providing accurate virtual measurements and visual representations of how garments will look and fit on an individual's body. This helps customers make informed decisions, reducing the likelihood of returns and improving overall customer satisfaction.

Customization and Personalization

AR try-on takes personalization to a whole new level. Customers can customize their virtual fitting experience by adjusting garment colors, patterns, or even adding personalized details like monograms or embellishments. This level of customization allows individuals to tailor their clothing choices to reflect their unique style preferences, fostering a stronger sense of self-expression and individuality.

Virtual Styling Guidance

AR try-on experiences often come equipped with virtual styling guidance. AI-powered algorithms can suggest complementary items, offer styling tips, or even recommend complete looks based on customers' preferences and body types. This guidance empowers users to make informed decisions, discover new styling ideas, and feel more confident in their fashion choices.

Social Sharing and Feedback

AR try-on experiences often integrate social sharing capabilities, enabling users to share their virtual outfits with friends and seek feedback. This interactive and social aspect enhances the shopping experience by fostering a sense of community, allowing users to gather opinions and advice from their trusted circles. It also provides an opportunity for brands to engage with customers, create buzz, and generate user-generated content.

The Future of Shopping


​Customers say AR try-on would increase their confidence when shopping for clothes online.


​Consumers would shop more often at stores that offer AR try-on technology.


Shoppers say personalized recommendations would increase their purchase intention.

Final Thoughts

AR try-on experiences aren't just a passing fad. They represent a significant shift in the way consumers shop for fashion and the way brands engage with their audiences. By leveraging the power of AR try-on, fashion brands can streamline the buying process, increase customer satisfaction, and create a more personalized and connected shopping journey that drives sales and boosts brand loyalty.

Don't get left behind. Take advantage of the numerous benefits that AR try-on offers and create a memorable, innovative, and successful fashion brand that stands out in the competitive digital landscape.

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